BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Life Cycle Management platform BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.

Healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare buying groups such as Prospitalia, P.E.G. and EKKplus have improved their data quality as well as efficiency of their product content sourcing, syndication and aggregation significantly with the help of BAYARD’s services.

With BYRD, Bayard provides a smart Product Content Life Cycle Management platform with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

Healthcare companies benefit from BAYARD's all-in-one solution, b-healthy, a pre-configured product content management solution based on the BYRD platform. This solution enables healthcare providers to uniformly maintain their product content in one system and distribute it quality-assured to customers, purchasing communities, and regulatory authorities worldwide.

More information about our services

More information about our industry solution